Trusted essentials,
brought home to Britain.
Blaze Brands began with a simple belief: dependable, dermatologically-tested daily care shouldn’t cost the earth. We bring proven products from a maker trusted for over 60 years to households right across the UK.
Honest care, within everyone’s reach.
Blaze Brands is a UK-based distributor, founded by three friends in Liverpool with a shared belief: that great everyday care should be honest, effective and affordable for everyone. We source exclusively from Shield SA, a manufacturer established in 1964, whose products are trusted across Africa for consistent quality and genuine value.
From Skin eFX body and hand washes to Safeguard hygiene and Clarity hair care, every product in our range is chosen to perform, and priced to make sense. We brought these essentials to the UK because British families deserve that same dependable quality, without the premium price tag.
Liverpool based. South African made. UK approved.
Three things we’re proud to put on every label.
Sixty years in the making
A maker is born
Shield SA is founded in South Africa, earning a name for honest, hard-working formulations.
A household name
For decades their everyday essentials are trusted by families for doing exactly what they promise.
A Liverpool start
Three friends bring the range to Britain as Blaze Brands, sure that UK homes deserve the same value.
On your shelf
Trusted daily care, fairly priced and delivered quickly right across the United Kingdom.
Six things we won’t compromise on
Quality First
We only stock what we’d happily use ourselves, holding every formula to consistent, proven performance.
Fair Prices, Real Value
Great daily care shouldn’t be expensive. Expect dependable quality at sensible prices, every time.
Customer Care, Every Time
Clear answers, quick replies, and support that puts things right if anything isn’t perfect.
Truth Over Hype
We don’t overpromise. Just honest claims, including dermatologically tested where stated.
Always Improving
We listen to your feedback and keep refining our products, our packaging and our service.
Make It Happen
We move quickly and stay resourceful to keep trusted essentials on your shelf.
Everyday essentials, honestly priced.
Dependable care for the whole household. Explore the range trusted by British homes.